Sign
Any emblem, painting, banner, pennant, placard, design identification, description, illustration, or device, illuminated or non-illuminated, to advertise, identify, convey information or direct attention to a product, service, place, activity, person, institution, business, or solicitation, including any permanently installed or situated merchandise. For the purpose of removal, signs shall also include all sign structure. All parts or modules on the same plane or exposure and connected as a single structure shall be considered as one sign in applying limitations on number of signs and area of a sign.